Why They Benchmark Productivity
by Ron Collett | May 26, 2012 | In Chip Industry, Competition, Competitive Advantage, design complexity, product development, Productivity, Project Planning, R&D, Semiconductor Industry, Team Sizes, Time-to-Market | 1 Comment
Why do semiconductor organizations benchmark product development productivity? Two reasons. The first is obvious—to determine how their product development competitiveness compares against the industry. R&D prowess is a matter of long-term survival. Second, measuring their productivity enables reliable forecasting of engineering headcount requirements when planning new IC projects. Accurate forecasts equate to both on-time schedule performance and high schedule predictability. It’s a matter of competitive advantage.
Creating consistently reliable project plans requires a solid grasp of the R&D organization’s development productivity. That’s because productivity dictates how many engineers a project needs to finish on time. Too few engineers and the project slips schedule—a common occurrence. Organizations measuring their productivity calculate exactly how many engineers projects need. [More]
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