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    Competition

    In Search of Best-In-Class R&D Organizations

    by Ron Collett | April 15, 2011 | In Best-in-Class, Competition, Competitive Advantage, Metrics, Productivity, R&D, design complexity | 1 Comment

    Competition among semiconductor companies has become super-heated, and R&D excellence has never been more important to establishing competitive advantage. But how do you know if an organization’s performance is best-in-class, especially that of a competitor? Such accolades are often anecdotal and based heavily on perception, a few unsubstantiated metrics or the halo created by the company’s strong financials. High revenue masks much and distorts even more. [More]

    R&D Predictability: The Path to Profitability

    by Ron Collett | January 26, 2011 | In Best Practices, Competition, IC Development, Project Planning, Schedule Buffers, Schedule Predictability, Semiconductor Industry, Spec Changes, schedule slip | 1 Comment



    Poor schedule predictability of IC development projects is the Achilles heel of semiconductor companies. It manifests itself as high schedule slip and is among the most important R&D metrics, measuring how well project schedules reflect reality. Most don’t.

    Companies traditionally view schedule slip not as a result of faulty project plans, but rather as a consequence of unforeseeable perturbations occurring during the development process. The picture is incomplete and inaccurate. Slip must also be viewed through the project planning lens, because many events labeled as unforeseeable can be fully contemplated in the project plan with proper modeling. The payoff is big—reliable plans, which is the path to profitability. [More]

    Falling IC development productivity means lost engineering jobs

    by Ron Collett | December 1, 2010 | In Competition, Productivity, design complexity | 1 Comment

    Bad news: Steadily declining IC development productivity means more job losses for engineers employed in first-world economies—e.g. U.S. and Europe. Those lost jobs are going to second-world economies because labor costs are much lower. Moreover, the trend is accelerating as chip design complexity outpaces gains in productivity. Don’t shoot the messenger for the message. [More]

    Facts and Data vs Heuristics and Hope

    by Numetrics | November 20, 2010 | In Competition, Project Planning, Schedule Predictability, design complexity | 1 Comment

    During the next five years, a great many semiconductor companies will be faced with an increasing number of underperforming business units. Chances are they’ll be selling or spinning them off. Some chip companies, large and small, will disappear altogether. Why? [More]

    The Rise and Fall of Productivity

    by Numetrics | October 23, 2010 | In Competition, Productivity, design complexity | 1 Comment

    Is IC design productivity rising or falling? It’s a question on the minds of semiconductor executives and R&D managers throughout the industry. The answer depends on whether we view it in absolute versus relative terms. Both have merit. In absolute terms it’s rising, but in relative terms it’s falling.

    Design team sizes have been steadily increasing

    A “relative” measurement compares changes in productivity to changes in design complexity: How much is productivity increasing compared to the increase in design complexity? Through that lens, productivity is falling, and recently the decline has become steeper. How do I know? [More]

     
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