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    Why They Benchmark Productivity

    by Ron Collett | May 26, 2012 | In Chip Industry, Competition, Competitive Advantage, design complexity, product development, Productivity, Project Planning, R&D, Semiconductor Industry, Team Sizes, Time-to-Market | 1 Comment

    Why do semiconductor organizations benchmark product development productivity? Two reasons. The first is obvious—to determine how their product development competitiveness compares against the industry. R&D prowess is a matter of long-term survival. Second, measuring their productivity enables reliable forecasting of engineering headcount requirements when planning new IC projects. Accurate forecasts equate to both on-time schedule performance and high schedule predictability. It’s a matter of competitive advantage.

    Creating consistently reliable project plans requires a solid grasp of the R&D organization’s development productivity. That’s because productivity dictates how many engineers a project needs to finish on time. Too few engineers and the project slips schedule—a common occurrence. Organizations measuring their productivity calculate exactly how many engineers projects need. [More]

    The Best Laid Plans of Mice and Men

    by Ron Collett | April 18, 2012 | In Chip Industry, design complexity, Functionality, IC Development, Productivity, Project Planning, R&D, Schedule Predictability, schedule slip, Throughput, Time-to-Market | 1 Comment

    Last month on these pages I discussed “The elephant in the corner“–the wholly unrealistic IC development schedule nobody dares openly question. In truth, the situation is often much worse than I described. Usually it isn’t just one elephant in the corner, there’s a herd—a portfolio of projects. In fact, one of the most insidious problems of portfolio management is the failure to adequately verify that project plans are realistic. Because most R&D organizations lack a reliable verification capability, most portfolios end up in chaos—indeed, “the best laid (portfolio) plans of mice and men often go awry.”

    With that in mind, how many chip design projects is your R&D organization currently working on? [More]

    The Elephant in the Corner

    by Ron Collett | January 31, 2012 | In Chip Industry, design complexity, Productivity, Project Planning, R&D, schedule slip, Semiconductor Industry, SoCs | 1 Comment

    Why do so many IC design teams commit to development schedules they know are not possible to meet? I ask this question because it’s such a common occurrence in the semiconductor industry. (Don’t read this article if you never miss schedules.)

    Schedule misses are so common as to be an epidemic. It’s as if unrealistic project plans are part of the DNA of the chip industry.

    Design teams are loath to complain too much about pie-in-the-sky plans. That’s because they gain little by raising red flags, even though they end up shouldering much of the blame when projects miss schedule. Moreover, complaints are often met with resistance by some of the organization’s stakeholders. It’s just better to play along with the charade, as it increases the likelihood their project plans will get funded. [More]

    End of the Free Ride

    by Ron Collett | October 25, 2011 | In IC Development, Off-shoring, product development, Productivity, ROI, Schedule Predictability, Semiconductor Companies, SoCs | No Comments

    According to Pagemill Partners, a well-known Silicon Valley venture capital (VC) firm, the number of semiconductor companies spawned with VC funding has been steadily declining for nearly a decade. In 2003, VCs gave life to 63 new chip companies. Last year the number was 13. It’s a trend that promises to reshape the semiconductor industry. (Note: the figures reflect companies formed in North America, Europe and Israel.)

    Established chip companies planning to expand via acquisitions should take notice. [More]

    The Realities of IP Reuse

    by Ron Collett | August 24, 2011 | In IP reuse, Productivity, Schedule Predictability, schedule slip, Throughput | 1 Comment

    Long touted as a silver bullet, IP reuse often fails to live up to expectations when it comes to increasing semiconductor R&D productivity and throughput . That’s because most IC development teams fail to recognize a critical non-linear relationship exists between the amount of circuitry they modify or “improve” in pre-existing IP blocks and the effort the engineering team expends in making those modified blocks operate properly in the target IC. Bottom line: small changes can have a disproportionate impact on project effort. Not being fully cognizant of the specifics of this non-linear behavior is a common trap into which myriad engineering teams unwittingly fall. [More]

    Does EDA Matter Anymore?

    by Ron Collett | June 29, 2011 | In design complexity, IC Development, product development, Productivity, Semiconductor Companies | 1 Comment



    Of course electronic design automation (EDA) matters! It’s indispensible to chip design. However, the more important question is whether EDA is keeping pace with increasing IC design complexity. In most cases, the answer is no. Design complexity is increasing much faster than productivity. How do I know? Average development team size continues to grow.

    So where does that put EDA? Perhaps the best place to look is the Design Automation Conference held a few weeks ago in San Diego. The venerable 48-year-old show played host to nearly 200 vendors, staged myriad panel sessions and technical papers, and attracted thousands of attendees. But as far as I could tell there were no earth-shattering tool breakthroughs portending to reverse the tide. Maybe you saw something I missed—let me know. Naturally, vendors announced plenty of new products, many of which will undoubtedly boost productivity. But none are likely to obviate the need for ever-larger teams, which is the current prescription for declining relative-productivity. [More]

    Death of the SoC

    by Ron Collett | May 12, 2011 | In ASICs, Best-in-Class, design complexity, Development Cost, Engineering Labor, Off-shoring, Productivity, Programmable Devices, Schedule Predictability, Semiconductor Industry, SoCs, Systems Industry, systems-on-chips, Team Sizes, Throughput, Time-to-Market, Venture Capital | 1 Comment



    Rumors of the SoC’s impending death have been popping up in the semiconductor and systems industries. Are they exaggerated? Not entirely. A decreasing number of companies are investing in system-on-chips (SoCs). Likewise, the number of concurrent SoC projects that typical R&D organizations can undertake is shrinking. The reason: soaring design cost and poor schedule predictability .That makes SoC development increasingly difficult to justify. But does this foreshadow the SoC’s complete demise? I doubt it, but these factors will surely chase more players from the market and drive greater use of alternative solutions. [More]

    In Search of Best-In-Class R&D Organizations

    by Ron Collett | April 15, 2011 | In Best-in-Class, Competition, Competitive Advantage, design complexity, Metrics, Productivity, R&D | 1 Comment

    Competition among semiconductor companies has become super-heated, and R&D excellence has never been more important to establishing competitive advantage. But how do you know if an organization’s performance is best-in-class, especially that of a competitor? Such accolades are often anecdotal and based heavily on perception, a few unsubstantiated metrics or the halo created by the company’s strong financials. High revenue masks much and distorts even more. [More]

    The Politics of Productivity

    by Ron Collett | March 30, 2011 | In design complexity, Productivity, Project Planning, R&D, Schedule Predictability, Semiconductor Companies | No Comments



    Politics and productivity seem to go hand-in-hand in semiconductor R&D organizations. Perhaps it’s natural. No manager or project team wants the low productivity Scarlet Letter. So it’s hardly surprising that ostensibly poor performers use politics to avoid scrutiny.

    But are these so-called low productivity projects really poor performers? In fact, many are not. Quite the opposite in fact—they often have high productivity (although insufficient throughput) but are mistakenly pigeonholed because their crime was a missed schedule. Moreover, schedule overrun usually is not due to low productivity. [More]

    Optimal Team Sizes for Chip Projects

    by Ron Collett | March 3, 2011 | In Best-in-Class, Competitive Advantage, design complexity, Diminishing Returns, Meeting Schedule Targets, Productivity, ROI, schedule slip, Throughput | No Comments



    What’s the optimal team size for a given IC design project? It’s a question I hear often from engineering managers and senior executives. What they’re actually asking is whether they’re over-staffing projects and therefore wasting resources. Implicitly, they’re also asking “what’s the fewest number of engineers I can put on a given project and still finish on time?” They’re important questions directly impacting R&D ROI. [More]

     
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