Summary: Everybody wants to increase productivity. But there’s no free lunch: assigning too few resources to a project increases stress and creates schedule risk.

Productivity excellence is the process of maximizing productivity by setting the most aggressive targets that are still achievable. Achievable targets mean that you will meet your schedule goals. Aggressive means that everyone will be working really hard to get there. The combination ensures that your products will come to market at the earliest possible time, given hard, focused work from a team no larger than you need.

The value of productivity excellence is felt in three main areas.

• First, in these tough economic times, you can be sure you haven’t spent money on resources that are not essential to your project.
• Second, you have set the bar appropriately for an ambitious, capable engineering team.
• Third, you have controlled schedule risk, and minimized the likelihood of a schedule slip, with potentially disastrous implications for revenues and market share.

At the end of the day, productivity excellence means meeting your business goals efficiently, with a motivated workforce doing their best to meet an aggressive, but still feasible plan. Take a look at our customer case study involving Innovasic, which maximized its design throughput by benchmarking
microcontroller development team productivity.

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